Han Rieffe

Nationality : Netherland

On the Board of Directors, Han Rieffe is the Director for Global Technology Development and is responsible for leading the molecular research teams and the formulation design teams, and is based out of Gouda, The Netherlands.

Han’s 44 years of experience and passion for innovation has allowed him to drive groundbreaking advancements in the field of technology development in Surfactants. His unique blend of leadership skills, technical expertise, and strategic vision have proven to be invaluable assets in shaping the future of the industry.

He has served in different companies which include Chevron, Unilever, ICI and Croda. Han Rieffe is Leading the way in global technology development and driving innovation in the ever-evolving landscape of technology. By leveraging his expertise in molecular research and formulation design, he strives to lead his teams towards developing cutting-edge technologies that have the potential to revolutionize industries and drive global progress. During his career he developed and supported the business globally and worked with early start-ups as well as large multi multinationals and academia. Han is a well-respected speaker and moderator at global symposia in Japan, China, Europe and the US.

Han is an organic chemist with expertise in surface chemistry.

Paul L. Griffiths

Nationality : Australian

On the Board of Directors, Paul leads Strategy and Business Development for the Asia Pacific (APAC) Region.

Paul is a proven results driven leader with over 30 years of international chemical industry experience in technical, commercial, and business development roles for ICI, Orica, Huntsman and currently Ixom, where he leads the Agriculture and Pulp & Paper businesses for Australia and New Zealand.

Earlier positions as a qualified Industrial chemist include technical positions in surfactants where he developed global patented technologies for agrochemical formulations and pioneered commercial growth strategies for expansion into Asia.

With a passion for new products and their applications Paul moved into global marketing and regional commercial director roles based in China and Singapore across several chemical industries including energy, materials and consumer markets. Paul has a track record for building and developing successful teams and fostering relationships in multicultural environments to deliver growth outcomes. He holds high standards for quality, product performance, integrity, risk management and health and safety.

Paul holds a bachelor with honors degree in in Chemical Industry from the University of Tasmania and a graduate diploma of management from the University of New England.

Deepak Diddi

Nationality : Indian

Leading the Board of Directors, Deepak is responsible for overall Strategy, Sales, and Business Development.

Deepak is highly innovative, successful, and determined visionary business leader with sales, marketing & general management experience. He has 35 years of professional experience in managing the businesses from startup, restructuring, mergers and acquisition for global organizations like Rockwell Automation, Xerox, Unilever, ICI & Croda.

He managed P&L responsibility in emerging markets like India, MENA and South-East Asia for the specialty chemicals sector and delivering 20% + CAGR growth from strong strategy inception to deliveries.

He has hands on experience in handling diverse market segments like Cosmetics, Health Care, Crop Protection, Home, Institutional and Industrial cleaning and Additives for Petroleum & Petrochemical industries, Coatings, Mining & Water Treatment.

Deepak holds a Management and Business Administration degree from the Indian Institute of Management and is currently focusing on Crop Care alongside Energy and Environment services by managing special projects on market entry for a patented disruptive energy saving products in South Asia and market expansion of a clean technology-based specialty products in South Asia, Middle East and African markets.

Marwan Hareb Salem Saif Alaryani

Nationality : Emirati

On the Board of Directors, Marwan is responsible for the overall Supply Chain Strategy and Administration, and for Business Development in the Middle-East/North-African (MENA) Region.

Marwan Hareb is a highly experienced professional with a proven track record of 18 years in international business development, business support, and supply chain strategy.

Marwan also leads the Ajman Chamber of Commerce and Industry as the Chief Executive Officer where previously he has served also served as Director of international business, leading successful delegations to countries like Macedonia, Belgrade, Kazakhstan etc.

With a strong network of connections to business hubs worldwide, Marwan has successfully facilitated global collaborations and partnerships. His expertise extends to production networks, where he has demonstrated delivery of enhanced practices for optimizing operations and enhancing efficiency.

He holds a marketing degree from the City University of Ajman and Marwan's comprehensive knowledge and hands-on experience make him an effective player in driving growth and success in today's competitive global market.

Atif Khalid

Nationality : Pakistan

Atif Khalid, with an illustrious career spanning almost quarter of a century, is the epitome of business development and operational prowess. As the Director of Business Development & Export Operations at Surfactant Chemicals Company, he has been the linchpin in the company's strategic initiatives, fostering international growth from his recent base in Dubai, United Arab Emirates.

During his 16-year tenure at Surfactant Chemicals, Atif's strategic leadership as Country Manager Operations in Pakistan was pivotal in developing new revenue streams, positioning the company at the forefront of the agrochemicals industry.

His previous roles at Akzo Nobel and ICI showcased his ability to lead teams to enhance growth in textiles, adhesives, and industrial chemicals, consistently surpassing sales goals and expanding market reach.

Mr. Khalid's leadership has fostered strong industry ties and collaborative efforts, aligning sales, marketing, and product development for comprehensive market growth. His commitment to innovation and strategic management has proven essential to our sustained global success.

An alumnus of the Institute of Business Administration with an MBA in Marketing and Finance, Atif's expertise is vital in guiding our company's future direction. His dedication to business excellence is a cornerstone of our enduring achievements in the global market.